Marketing Challenge
Convince Money managers that StarMine's software provides a huge competitive advantage by helping to better predict an earnings surprise ­ results that differ significantly from those on The Street.

Strategic insights
Money managers thrive on making better informed decisions and looking smarter

The Human Truth
Insider trading provides the kind of corporate intelligence that money managers wished they had but know they cannot have. StarMine provides the same quality of intelligence, legally.

Results
The creative was used in a trade campaign running in major financial magazines as well as a direct mail piece to targeted money managers. The director of marketing reported that the campaign generated more leads and help to close far more sales than the company projected. As a start-up, this success help attract a crucial new round of funding.