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- National billboard & trade ad "push-pull" campaign boosts usage by 100% of device for early detection of oral cancer
- CSU Industries attributes account wins to new integrated corporate ID-ad-web-brochure-trade show campaign
- Print ad scores high recall...Best manufacturing group, LLC -
- Highly acclaimed videos for annual dinner...SINAI Special Needs Institute -
- Ads bring in millions in donations...Israel Emergency Solidarity Fund (IESF)
- Teaneck Firm creates winning design. Allison Pries, Staff Writer, The Record, Bergen County, NJ -
- New Jersey Ad Agency rallies public opinion for Israel -
- congruency Inc. Looked for Attitude and Found It - January 15, 2001
- StarMine, which collects stats on Wall St., has some great stats as the result of their advertising
- Summary of assorted
past press/success stories
National Billboard & trade ad "push-pull" campaign boosts usage by 100% of device for early detection of oral cancer
Mozeson & Associates launched a national campaign from the American Dental Association.
The campaign was made possible through the generous support of OralScan Laboratories. OralScan are the makers of a novel testing tool called OralCDx, a system that combines a painless brush biopsy, which is taken by the dentist in the office, and advanced computer analysis.
The outdoor appeared in Atlanta, Boston, Chicago, Denver, Houston, Kansas City, Miami, New York, Philadelphia, San Francisco and Seattle. Trade ads appeared in leading Dental Journals.
The 100% increase in usage resulted from the fact that , for the first time, dentists have a tool that allows them to easily and painlessly test for oral cancer. OralCDx allows dentists to test for early signs of oral cancer, which may have previously gone undiagnosed.
Every year, more than 30,000 Americans
are diagnosed with oral cancer, with only half of such patients
surviving past five years. For the past forty years, patients
often went untreated because the only available way to test common
red and white sores for abnormalities or cancer was a surgical
procedure.
CSU Industries, Inc. is one of the fastest growing providers of Hewlett-Packard UNIX, Linux and NT servers, storage, support and solutions. Every company seeks a strategic partner they can trust to keep their operations up and running. By highlighting dramatic case histories, CSU's new ad campaign proves that the relationship many prominent US companies have with CSU goes beyond trust. CSU's clients are fans. It's a higher level of trust, and a unique positioning for CSU. The ad campaign carries the new selling line: "At CSU, we don't have clients, we have fans," along with a new logo.
The "war stories" (case histories) were first featured in a trade ad for HP World. They were a prominent part of the huge trade show booth that MM Advertising designed for the HP World show in Atlanta last year. The concept was easily translated into radio commercials that recently ran in major markets, including New York. And, the very same war stories are the centerpiece of CSU's web site www.csuindustries.com.
Avram Weissman, CSU's VP of Sales & marketing, attributes the new image to the success of their recent new business efforts. "There's no doubt that we are more effectively communicating exactly what makes us better than other companies who sell and service HP Unix servers, said Weissman. After 3 impressive account wins, I can say that we are enjoying the fruits of our labor."
CSU is headquartered in Long island, New York, with offices around the country.
Print ad scores high recall...Best Manufacturing Group, LLC, Best Manufacturing Group, LLC was informed by a leading trade journal that their Business to Business print ad scored among the highest in a recent advertising recall survey among readers. The magazine tested 57 ads for recall.
The ad, created by Mozeson & Associates , see ad, features a man's face covered by two sunny side up eggs. What gives the ad it particularly striking appearance is the fact that the eggs seem to take the place of the man's eyes. The headline reads "If your products don't hold up to your customers' abuse, you could face some unpleasant circumstances." The "egg" ad is one in a series of humorous ads produced by MM Advertising for Best.
Best Manufacturing Group, LLC is the nation's largest supplier of institutional textiles and service apparel to the linen rental, food processing and medical industries.
Highly acclaimed videos for annual dinner...SINAI Special Needs Institute
SINAI Special Needs Institute, Mozeson & Associates continues to get outstanding feedback on the videos created and produced for Sinai's annual dinner.
Among the video, is one entitled "what do you want to be when you grow up" which highlights the school's success in dealing with this crucial issue and explores the emotional aspects of the students' development through the eyes of parents, teachers, administrators and the students themselves.
SINAI Special Needs Institute's student body is comprised of children and young adults living in the New York-New Jersey metropolitan area. Besides addressing the need for some children to be in self-contained settings, a major strength of SINAI's program is that many students are mainstreamed into regular grade level classes for a portion of the day.
During their stay at SINAI, students are not only given opportunities to work in the real world, they are taught a variety of necessary skills in order to succeed in the workplace. Skills for independent living are also emphasized and the school offers opportunities for group living.
Ads bring in millions in donations...Israel Emergency Solidarity Fund (IESF)
Israel Emergency Solidarity Fund (IESF) has reached its' highest monthly intake of donations totaling several million dollars on an annual basis. IESF's advertising campaign was created by Mozeson & Associates and has been running in major American markets accompanies by a poster campaign as well as targeted direct mail.
The Israel Emergency Solidarity Fund One Family is a grass roots not-for-profit organization, established to assist the Israeli victims of terror.
Teaneck Firm creates winning design. Allison Pries, Staff Writer, The Record, Bergen County, NJ . The Record, Bergen County, New Jersey
Mozeson & Associates, a Teaneck-based advertising and marketing firm, created the winning logo for the American Association of Poison Control Centers, beating more than 60 designs submitted by firms across the country.
The non-profit nationwide group of centers, which promotes public awareness for the prevention and treatment of poison exposure, will employ the logo as it streamlines local hot lines into one national phone number. Previously, someone might have to call a different poison control number from work, home, or on vacation, said Rose Ann Soloway, associate director of the AAPCC in Washington. The new number will automatically connect a caller with the closest center.
The logo will appear on ads, posters, brochures, and magnets for "the foreseeable future," Soloway said.
The winning design was selected by the AAPCC's board of directors based on feedback from local centers and focus groups, Soloway said.
The requirements for submissions were that the logo convey simply and quickly that calling the hot line number would bring help.
"We had to communicate as quickly as possible and to the youngest audience possible," adding that his strategy was to zero in on the word "help."
The theory of an effective logo, is that it's "obvious. It's right in front of you and you get it."
Teaneck, NJ... In the PR war in which Israel faces an uphill battle come a pair of unlikely knights, an Orthodox Jew and a Roman Catholic of a small independent advertising agency here, are trying to ride to the rescue brandishing forceful ads using stark images to portray some of the horrible realities of Mid-east politics.
"Americans don't even know where Israel is on the map", "to get them to react, you have to talk in terms they understand. "For example ", "If a terrorist was shooting at cars on the GW Bridge, would Americans demand that the terrorist be put to death or would they settle for bullet-proof vests and armored busses. When you put it those terms, the conditions the world expects Israel to live under, suddenly seem ludicrous."
When 10-month-old Shalhevet Pass was murdered recently in Hebron by an Arab terrorist, the partners said, "They can't just go and kill babies, we have to do something about this." MM Advertising donated an ad, (shown below) -- to a non-profit organization raising funds for families of recent terror victims. The ad is typical of MM Advertising's hard-hitting work.
Perhaps their most famous political ad, done several years ago (shown here), galvanized American sentiment against Clinton's plan to put US troops on the Golan Heights. Though the ad ran only once in the New York Times, major media organizations in the US contacted the ad hoc American Coalition Against US Troops on the Golan headquarters in Washington, DC.
At the time, Israel was not supportive of the ad. But times have changed. Their recent ad about the baby's murder was well received by the Israeli consulate as well as members of the Sharon government.
Before teaming up in the five year-old agency, both partners spent 17 years at highly competitive top Madison Avenue agencies working on sought-after commercial accounts like Crest, American Express, Citibank, AT&T, and Marriott.
What started the friendship between the two were fundamentals that they had in common. "It seemed like we were the only ones in the industry with traditional families.". "Most people wait till they're 40 and then schedule the birth of a child in between meetings and deadlines."
But besides their devotion to family, they both believe deeply in their respective religions and were active participants all during their long careers on Madison Avenue.
One partner was once the subject of a front page Wall Street Journal article about Sabbath observant Jews in unusual professions. The editor wanted to start the article with the fact that the writer on Hardees a major fast food chain - never ate his client's product because of his observance of Kashrut. "I woke up in a cold sweat the night after the interview." "This story could have jeopardized a 30 million dollar account." Luckily the reporter agreed to change the lead.
One of Yoni's major coping techniques was
to be open about convictions. At Ogivly & Mather, where he
spent most of his career, this once led to an interesting turn
of events. Before the holiday of Chanukah he sent a memo with
a dreidel and 3 pennies to the 30 people in his creative group
explaining the significance of the holiday. The memo was entitled
" NO BATTERIES REQUIRED. "At that time we were using
Wilt Chamberlain for a TWA commercial -- to show how much leg
room there was in Business Class," he recalled. "They
asked me to teach Wilt how to play dreidel, which I did. He was
very appreciative explaining that now he could gamble on the
plane with his Jewish accountant and it would be legal."
congruency Inc. looked for a VOIP campaign with attitude and found it
As is befitting a hi-tech company, congruency found us on the Internet. congruency Inc., based in Rochelle Park, NJ, is pioneering Voice-over IP technology. The company is not selling directly to corporations, rather they enable value-added resellers to offer next-generation IP solutions to their customers. The first in the new campaign showed planet Earth with the headline "Just a rock." Next to it is the congruency phone with the headline, "Just a VOIP Network."
Founded in 1998, congruency, Inc. is a
premier provider of hosted IP telcom services and the first company
to define and lead the Communications Application Service Provider
(CASP) market. A CASP is a new type of ASP that permits Internet-based
delivery of a full range of communications services, from voice,
to data, to targeted content personalized to IP telephones and
Internet appliances.
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StarMine, which collects stats on Wall St., has some great stats as the result of their advertising
The San Francisco financial software company has just culled the results of a print and direct mail campaign we created targeting money managers nationwide. Marketing Manager Gabe Shapiro reports that the amounts of new leads generated exceeded their expectations.
Both the print and direct mail carried the headline: "Starmine's SmartEstimate predicts surprises so well, you could be suspected of insider trading." (See ad in our "financial" section)
The campaign ran in Barrons, The Wall Street Journal, Institutional Investor and Pensions & Investments
The software quantifies how accurate and
timely each Wall Street analyst is relative to other analysts
covering a stock. By putting more weight on timely estimates
from the most highly rated analysts they identify major earnings
surprises in advance.
