Yoni Mozeson is an innovative strategic writer who spent 12 years at the best advertising agencies on Madison Avenue. He created highly effective advertising for several of America’s best-known brands including Apple, Crest, Huggies, Duracell, and SmithBarney, and won over 15 awards for effectiveness in advertising. He launched the American Express Gift Cheque and Clearasil ClearStik for Proctor & Gamble. Yoni went on to co-found a NJ-based Advertising/Web Design agency. His advertising and marketing tactics fueled the growth of new brands and successfully launched four tech and biotech start-ups.

David Melamed managed a multimillion-dollar search marketing ad budget consistently producing double and triple digit returns on investment. He successfully optimized hundreds of websites to rank for targeted keywords. Among his many talents are planning, budgeting and implementing aggressive lead generation in highly competitive search verticals, as well as comprehensive tracking and analytics. This includes call tracking, mapping sales calls back to the keyword searched. He has experience with companies of all sizes including national brands targeting local search traffic.