Marketing Challenge
Convince low-tech Pizza storeowners that a hi-tech web site will grow their business.

Strategic Insights
Pizza stores depend on low cost labor for their ROI.

Human Truth
Talk in the language the pizza storeowner understands, and your message suddenly takes on new relevance. Namely, your website is an employee that works hard for ridiculously low wages.

Results
6% return on the direct mail campaign - which is two to three times the average.