Marketing Challenge
Differentiate CSU from hundreds of other companies that sell and service HP UNIX servers.

Strategic insights
CSU's customer-driven attitude has clients recommending CSU to other divisions within the corporation. CSU maintains an unheard of client retention rate of 98%.

The Human Truth
Every company seeks someone they can trust to keep their operations up and running. By highlighting dramatic case histories, we prove that the relationship many prominent companies have with CSU goes beyond trust. CSU's clients are fans. It's a higher level of trust, and a unique positioning for CSU.

Results
CSU won two major clients since the launch, and they attribute their success to our campaign.