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Awards aren't nearly as impressive
as results. During the 17 years Yoni Mozeson spent doing
advertising on behalf of America's Fortune 500, he won
many awards. But the one's they're most proud of are called EFFIES.
These are awards for effectiveness in advertising.
In other words, making the cash register ring. One
EFFIE was for for Huggies who beat Luvs in sales. Another was
for British Tourist Authority for breaking sales records. And
the same goes for Duracell batteries.
Here's the list:
ADDY
ANDY
Art Directors
ATHENA: Award to Honor Excellent Newspaper Advertising
David Ogilvy Award
EFFIE (Award for Effectiveness in Advertising): Gold
EFFIE (Award for Effectiveness in Advertising): Silver
Gannett Outdoor Competition: First Prize
Intl. Ad Fest.: Gold Award
Intl. Ad Fest.: Silver Award
Intl. Ad Fest. of NY: Gold Award
London International Advertising Award
Mobius Award
One Show
Telly Award: Gold
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